Total Spend12%
$45,231
vs. prev 30d: $41,000
Conversions22%
1,204
vs. prev 30d: 980
Cost Per Acq. (CPA)11%
$37.56
vs. prev 30d: $42.10
ROAS0.4
4.2x
vs. prev 30d: 3.8x
Spend vs ROAS Velocity
Hourly breakdown of efficiency
Day-Parting Efficiency
Conversion intensity by Day & Time
Mon
Conv. Rate: 0.8%
Conv. Rate: 1.6%
Conv. Rate: 4.0%
Conv. Rate: 6.4%
Conv. Rate: 7.2%
Conv. Rate: 8.0%
Conv. Rate: 3.2%
Conv. Rate: 1.6%
Tue
Conv. Rate: 1.6%
Conv. Rate: 2.4%
Conv. Rate: 4.8%
Conv. Rate: 7.2%
Conv. Rate: 8.0%
Conv. Rate: 6.4%
Conv. Rate: 4.0%
Conv. Rate: 2.4%
Wed
Conv. Rate: 1.6%
Conv. Rate: 1.6%
Conv. Rate: 5.6%
Conv. Rate: 8.0%
Conv. Rate: 8.0%
Conv. Rate: 7.2%
Conv. Rate: 4.8%
Conv. Rate: 3.2%
Thu
Conv. Rate: 2.4%
Conv. Rate: 3.2%
Conv. Rate: 6.4%
Conv. Rate: 7.2%
Conv. Rate: 6.4%
Conv. Rate: 5.6%
Conv. Rate: 4.0%
Conv. Rate: 3.2%
Fri
Conv. Rate: 3.2%
Conv. Rate: 4.0%
Conv. Rate: 7.2%
Conv. Rate: 5.6%
Conv. Rate: 4.8%
Conv. Rate: 4.0%
Conv. Rate: 6.4%
Conv. Rate: 5.6%
Sat
Conv. Rate: 4.8%
Conv. Rate: 5.6%
Conv. Rate: 4.0%
Conv. Rate: 3.2%
Conv. Rate: 2.4%
Conv. Rate: 3.2%
Conv. Rate: 7.2%
Conv. Rate: 7.2%
Sun
Conv. Rate: 5.6%
Conv. Rate: 6.4%
Conv. Rate: 3.2%
Conv. Rate: 2.4%
Conv. Rate: 1.6%
Conv. Rate: 2.4%
Conv. Rate: 6.4%
Conv. Rate: 6.4%
00:0006:0012:0018:00
Campaign Performance
| Campaign Name | Status | Spend | Impr. | Clicks | CTR | CPC | Conv. | CPA | ROAS | |
|---|---|---|---|---|---|---|---|---|---|---|
| US_Search_Brand_Alpha | active | $420 | 12,500 | 850 | 6.8% | $0.49 | 95 | $4.42 | 4.8x | |
| US_Search_NonBrand_Gen | learning | $890 | 45,000 | 1,200 | 2.6% | $0.74 | 42 | $21.19 | 1.2x | |
| EU_Display_Retargeting | active | $285 | 89,000 | 450 | 0.5% | $0.63 | 28 | $10.17 | 3.5x | |
| Global_PMax_Shopping | active | $1,950 | 120,000 | 3,100 | 2.5% | $0.62 | 410 | $4.75 | 5.2x | |
| US_Social_Reels_TopFunnel | limited | $800 | 65,000 | 900 | 1.4% | $0.88 | 12 | $66.66 | 0.8x | |
| US_Search_Competitor | paused | $0 | 0 | 0 | 0% | $0 | 0 | $0 | 0x |
Showing 1-6 of 24 Campaigns